Top 10 Ecommerce Sites in the USA 2023

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It’s no surprise, then, that American e-commerce is booming. It’s no surprise either that American brands are leading the way — both domestically and internationally.

The United States has long been known as the land of opportunity, and for good reason. With its vast reach and high population density, the US is one of the most important markets in the world. 

One of the most notable examples of this is Amazon, which has become one of the world’s largest retailers since its founding in 1995. The company now sells everything from books to diapers to furniture; it even offers same-day delivery in some cities around the country through its Prime subscription service. 

Another American brand that’s risen to prominence internationally is Walmart — a retail giant with over 11,000 locations across 30 countries worldwide. Walmart currently has more than 3 million employees worldwide, including more than 1 million associates in China alone. 

These are just two examples out of many others: there are countless other large retailers and brands from all over America that have made their mark on global e-commerce today.

The success of the Amazon.com retail website is due to the company’s early adoption of online shopping.

The company was founded in 1994 by Jeff Bezos and launched its first website in 1995, allowing customers to shop online for books, electronics, and other products. The company quickly expanded beyond retail and began offering cloud storage and web services as well as e-books.

This early adoption enabled consumers to gradually warm to the idea of online shopping, eventually becoming advocates and hungry online consumers, still long before many other countries had begun to make a move in this direction. 

When considering this massive headstart, it’s no wonder that Amazon is ranked as one of the top 3 most popular e-commerce sites in each country around the globe. They have been able to build their reputation over time, leading everyone else in the digital marketplace space because they were one of the first companies to take advantage of digital marketing opportunities available at the time through their website.

USA eCommerce Statistics

The internet has changed the way we shop, and not for the better. The giant population of 317 million people who use the internet to shop is expected to grow to 325 million people by 2023. That’s an increase of over 17 million people.

In 2018, online retail sales reached a whopping $517 billion, and by 2023 they are predicted to surpass $740 billion. This means that e-commerce is now larger than all brick-and-mortar retail combined.

As of 2018, online retail made up 14.3 percent of the total retail sales in the US—up from 11.6 percent in 2016—making it the third most advanced e-commerce market in the world, bested only by Britain and Germany, which each enjoy a higher percentage of total retail sales (16 percent and 14 percent respectively).

Top 10 American E-Commerce Sites

We’ve rounded up the top 10 highest-performing e-commerce sites in the United States, as of January 202. The list is comprised of obvious contenders, Amazon, eBay, and Walmart but is well rounded with a mix of brands spanning categories from homemade goods, to electronics, apparel, and home and garden.

The rankings are based on SimilarWeb’s insights into US e-commerce site performance. The company uses data from over 300 million visits per month across more than 6 million shopping carts at its web properties to create the ranking.

Delving into the online analytics platform, SimilarWeb, we have rounded up the top 10 highest performing e-commerce sites in the United States, as of January 2020. 

The list is comprised of obvious contenders, Amazon, eBay, and Walmart but is well rounded with a mix of brands spanning categories from homemade goods, to electronics, apparel, and home and garden. 

1. Amazon

Estimated number of monthly visitors: 2.73 billion

Amazon is not only an American e-commerce leader, but it’s also the leading e-commerce site in most countries. Founded in 1994 as a humble e-commerce site selling books, Amazon has gone on to reach superstardom dominating the majority of e-commerce categories, including computers and electronics, books and literature, and even TV and movie streaming. 

Amazon shoppers in the US enjoy the full variety of Amazon products making up the world’s largest portal to books, music, electronics,  apparel and accessories, tools and hardware,  sporting goods, and pretty much everything else one can dream of. Not to mention, US shoppers can get these products with free one-day or two-day delivery with the Amazon Prime service.

Amazon started off selling books online but expanded rapidly and now has an array of thousands of different items available for purchase at its online store. The company has been able to expand this business into other areas such as TV streaming services over video on demand (VoD) through its Amazon Video platform as well as its e-book reader Kindle devices which makes reading digital books easier than ever before!

2. eBay

Estimated number of monthly visitors: 855.82 million

eBay is the world’s largest online marketplace for buying and selling items. Founded in 1998, eBay has been the leading online marketplace for more than 20 years, the first of its kind and the largest in the world, offering consumers an online platform to buy and sell just about anything they can think of. 

Today eBay dominates categories including electronics, cars, clothes, collectibles, and more. Through auctions, direct from brands, or through verified sellers (with free shipping on many items), eBay offers more than 100 million unique visitors per month and over 500 million products across categories such as home & garden; health & beauty; sports; fashion; jewelry; books; music & videos; technology & computers; baby gear & toys; pet supplies and many more.

3. Walmart

Estimated number of monthly visitors: 468.96 million

Walmart is the largest retailer in the world and has been a household name in the US since the 60s. It has established itself as a low-price point mega-warehouse that keeps its customers coming back for more. The company now operates over 10,000 stores across 50 states and is available on many different platforms including e-commerce.

Walmart’s online shoppers have access to an array of products in categories including electronics, baby products, fashion, pharmacy, and auto parts. This makes it an attractive platform for customers across a wide range of profiles. Walmart even offers a Walmart-branded credit card for customers to save even more on their purchases!

4. Craigslist 

Estimated number of monthly visitors: 342.56 million

Founded in 1995, Craigslist is the largest classifieds in the world. Despite only servicing the US, it has an incredibly broad range of categories that attract people from all over the world.

On Craigslist, users can browse a variety of sections, including jobs, housing, items for sale, items wanted, sale services, services wanted, gigs, resumes and discussions. They can either look to buy or sell.

Categories on Craigslist include:

• Jobs: This section includes both local and national job postings as well as job-related discussion forums. It’s a good place to find a job if you’re looking for something specific in your area.
• Housing: This section features all types of properties from apartments to houses and more! You can use this section to look for roommates or rent out rooms if needed.
• Items for sale: This section contains everything from electronics to furniture to clothes! If you’re looking for something specific, this is the place where it will be found most easily.
• Items wanted: This section offers a list of items that someone may want but doesn’t currently own themselves.

5. Target

Top 10 Ecommerce Sites in the USA

When you think of ecommerce in the United States, brands such as Amazon, Walmart, and eBay likely come to mind. These are, of course, the mega-brands that have not only made it big on the motherland but have gone on to enjoy international success — known to consumers even in countries where these brands are not (yet) accessible. 

Considering the widespread success of many American e-commerce brands, it’s unsurprising to learn that the US is a notable leader in the global e-commerce sector. This is largely thanks to the early adoption of e-commerce as a means for brands and merchants to sell their products to the giant, geographically spread out US population. 

This early adoption enabled consumers to gradually warm to the idea of online shopping, eventually becoming advocates and hungry online consumers, still long before many other countries had begun to make a move in this direction. 

When considering this massive headstart, it’s no wonder that Amazon, launched by Jeff Bezos in 1994, is the international leader ranking in the top 3 of most country’s top e-commerce sites. Amazon was the pioneer, one of the very first to sell online, and everyone has been following in their footsteps ever since. 

USA eCommerce Statistics

The giant population mentioned earlier amounts to 327.9 million — 312 million of whom use the internet, and 209.6 million of whom shop online, according to figures published from Statista in 2016. 

In 2018 sales from e-commerce reached a whopping $517.36 billion, and retail e-commerce alone is predicted to surpass $740 billion by 2023. 

As of 2018, online retail made up 14.3 percent of the total retail sales in the US, up from 11.6 percent in 2016. This makes the US the third most advanced e-commerce market in the world, bested by the UK and Germany, which each enjoying a higher percentage of total retail sales.  

Top 10 American E-Commerce Sites

Delving into the online analytics platform, SimilarWeb, we have rounded up the top 10 highest performing e-commerce sites in the United States, as of January 2020. 

The list is comprised of obvious contenders, Amazon, eBay, and Walmart but is well rounded with a mix of brands spanning categories from homemade goods, to electronics, apparel, and home and garden. 

1. Amazon

Estimated number of monthly visitors: 2.73 billion

Amazon is not only an American e-commerce leader, but it’s also the leading e-commerce site in most countries. Founded in 1994 as a humble e-commerce site selling books, Amazon has gone on to reach superstardom dominating the majority of e-commerce categories, including computers and electronics, books and literature, and even TV and movie streaming. 

Amazon shoppers in the US enjoy the full variety of Amazon products making up the world’s largest portal to books, music, electronics,  apparel and accessories, tools and hardware,  sporting goods, and pretty much everything else one can dream of. Not to mention, US shoppers can get these products with free one-day or two-day delivery with the Amazon Prime service.

2. eBay

Estimated number of monthly visitors: 855.82 million

Founded in 1998, eBay is another e-commerce pioneer that’s had a significant headstart in the global race to e-commerce dominance. Staying true to their original purpose, eBay has been the leading online marketplace for more than 20 years, the first of its kind and the largest in the world, offering consumers an online platform to buy and sell just about anything they can think of. 

Today eBay dominates categories including electronics, cars, clothes, collectibles, and more, through auctions, direct from brands, or through verified sellers, with free shipping on many items.

3. Walmart

Estimated number of monthly visitors: 468.96 million

Walmart has been a household name in the US since the 60s, establishing itself as a low-price point mega-warehouse, which has since turned into the world’s largest retail corporation, with stores in 50 states and a significant e-commerce presence in the US, Canada, and Mexico. 

Walmart’s online shoppers have access to an array of products in categories including electronics, baby products, fashion, pharmacy, and auto-parts, making it an attractive platform for customers across a wide range of profiles. Walmart in the US even offers a Walmart branded credit card for customers to save even more on their purchases.

4. Craigslist 

Estimated number of monthly visitors: 342.56 million 

Founded in 1995, Craigslist is the largest classifieds in the world, despite only servicing the US. On Craigslist, users can browse a variety of sections, including jobs, housing, items for sales, items wanted, services for sale, services wanted, gigs, resumes, and discussions, where they can either look to buy or sell. 

With an extremely broad range of items and services posted, Craigslist holds an interesting mix of leading categories, ranging from the expected with news and media, and electronics and technology, to the questionable including adult services, and credit lending. 

5. Target

Estimated number of monthly visitors: 258.34 million

Target is a large retail chain that sells products from fashion items to home decoration, furniture, groceries, electronics, hygiene products and much more. Target’s retail stores are located throughout the country in both urban and suburban areas. The company also offers an extensive e-commerce solution giving customers access to the full range of target products and services online as well as in-store.

Target is a consumer goods retailer selling products from fashion items to home decoration, furniture, groceries, electronics, hygiene products and much more. Target’s retail stores are located throughout the country in both urban and suburban areas. The company also offers an extensive e-commerce solution giving customers access to the full range of target products and services online as well as in-store.

Target is a consumer goods retailer selling products from fashion items to home decoration, furniture, groceries, electronics

6.  Etsy

Estimated number of monthly visitors: 266.31 million

ETSY is a marketplace for handmade and vintage products and unique factory-manufactured items. The company was founded in 2006 by a group of artists and craftsmen who sought to create a space where people could sell their handcrafted wares.

Etsy has grown from its original niche focus on the sale of handmade goods to include a wide range of items, including art, clothing and accessories, food, bath and beauty products, and toys.

The platform boasts 19 million active monthly users in over 200 countries. In 2017 alone, Etsy generated $4 billion in gross merchandise volume (GMV), which translates into $1 billion in revenue for the company.

The company has also expanded beyond selling goods to providing a host of additional services through its online marketplace: shipping services; payments processing; payment processing; marketing tools such as email marketing campaigns; webinar hosting and recording; social media management tools such as Facebook Live streaming; and more!

7. Best Buy

Estimated number of monthly visitors: 192.70 million

Best Buy is a leading consumer electronics retailer that has been around for more than 50 years. The company was founded in 1966 by Richard Schulze, who also founded RadioShack. Best Buy was originally known as Rich’s Bargain City and opened its first store in Parkdale Mall in Minnesota. The company expanded throughout the 1960s and 1970s with stores in smaller malls across the country.

In 1983, the company started buying other retail stores and converting them into Best Buy locations. Today, there are more than 2,000+ stores across the U.S., Canada, Mexico, and China. Best Buy offers customers a wide variety of products—including electronics (like computers), appliances (like washing machines), furniture (including patio sets), fitness equipment (such as treadmills and elliptical trainers), travel essentials (like luggage), baby products (including strollers), pet supplies (including beds and leashes), home decor items (such as paintings).

Best Buy is best known as a consumer electronics company—they rank number 3 in the world in the computer electronics and technology e-commerce category.

8. Macy’s

Estimated number of monthly visitors: 165.29 million

Launched in the 90s, Macy’s is a US fashion powerhouse that started as a brick-and-mortar retailer and soon grew to become a global brand with locations in various countries and an e-commerce site ranking number one worldwide in the fashion and apparel category. 

Macy’s e-commerce site boasts a vast line of accessories, shoes, beauty products, cosmetics, womenswear, menswear, and children’s clothes, as well as home and decoration products. They have also launched their very own credit card, seeing the online retailer enter into the finance sector.

The company has grown rapidly over the past years thanks to its focus on both its physical stores and online presence. In fact, Macy’s has more than 1,000 stores worldwide that are located in malls and shopping centers that span from coast to coast. The company also has three flagship stores in New York City as well as two locations downtown Chicago – making it one of the largest department store chains in North America by revenue.

Macy’s was founded by Richard E. Parsons Jr., who previously served as chairman of Time Warner Inc., before stepping down from his position after being named Chief Executive Officer (CEO) in 1992.

9. Home Depot

Estimated number of monthly visitors: 147.15 million

Home Depot is the largest home improvement supplies retailer in the US, boasting stores across the entire country, as well as abroad in Canada and Mexico, with an e-commerce store in all regions. This makes it the second-largest home and garden e-commerce site in the world.

Offering products from new appliances, bathroom and kitchen remodeling items, patio furniture, power tools, bbq grills, carpeting, lumber, concrete, lighting, ceiling fans, construction products and associated services for both residential and commercial customers across the United States.

Home Depot is proud to offer a wide variety of products that help you transform your house into an extension of your living room. The company’s flagship retail stores offer everything from ceiling fans to roofing materials at affordable prices. The site also offers a huge range of DIY tools that can be used to make your home more comfortable or pleasing to look at.

10. Wish

Estimated number of monthly visitors: 111.62 million

Wish is a mobile marketplace for small businesses and manufacturers to sell goods directly to consumers using the Wish platform. Founded in 2010, Wish has had a meteoric rise to the top, leading in categories including computer electronics and technology, adult items, and video games, consoles, and accessories.

Wish to make for an interesting addition to the list as, unlike many other brands featured, it is primarily a mobile marketplace where small businesses and manufacturers can sell goods directly to consumers using the Wish platform. The Wish marketplace operates in four main categories: electronics, family, beauty, and home decoration.